The International Brand Valuation Manual: A Complete Overview and Analysis of Brand Valuation Techniques, Methodologies and Applications Book + PRICE WATCH * Amazon pricing is not included in price watch

The International Brand Valuation Manual: A Complete Overview and Analysis of Brand Valuation Techniques, Methodologies and Applications Book

* A rigorous state of the art overview of the field of brand valuation from the Global Brand Manager of Deloitte Touche* This book represents a remarkably complete detailed and extensive review of the main brand valuation models depicting the state of the art in the field and coherently relating major trends.Read More

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  • Blackwell

    * A rigorous, state of the art overview of the field of brand valuation from the Global Brand Manager of Deloitte Touche* This book represents a remarkably complete, detailed and extensive review of the main brand valuation models, depicting the...

  • 0470740310
  • 9780470740316
  • Gabriela Salinas
  • 14 August 2009
  • John Wiley & Sons
  • Hardcover (Book)
  • 448
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