The Internet Marketing Plan: The Complete Guide to Instant Web Presence (Wiley computer publishing) Book

The Internet Marketing Plan, subtitled "The Complete Guide to Internet Web Presence", covers much of what you need to know to get your website noticed. You will learn about developing a corporate identity, doing market research, deciding what to put online, promotional activities for your site, bringing all your ideas together into that all-important marketing plan and then actually getting it underway. It's very practical--after all, the main purpose is to help you market your website. Every chapter has lots of real-life examples of websites that illustrate the points made and each concludes with a set of tasks to work through which cumulate into your own marketing plan. Activities throughout the text point to websites to look at for further reading, or give additional things to think about or exercises to try. In general, they add value to the main text in each chapter by encouraging you to think about how it relates to your own website. The book comes with a CD-ROM that includes a spreadsheet to help you budget and a huge list of bookmarks for your Web browser--every website mentioned in the book is here. If you think you've got the next great dot.com idea, The Internet Marketing Plan could help you move from vague outline to practical proposal. --Sandra VogelRead More