The Language of Advertising: Written Texts (Intertext) Book + PRICE WATCH * Amazon pricing is not included in price watch

The Language of Advertising: Written Texts (Intertext) Book

The Language of Advertising: * looks at the relationship between advertising and culture * focuses on the interrelation of language, image, typeface * draws on literary and linguistic theory for analysis of texts * explores specific advertising strategies such as hooklines, puns, connotations * examines a wide range of adverts from British Airways to Castlemaine XXXXRead More

from£N/A | RRP: £9.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0415145988
  • 9780415145985
  • Angela Goddard
  • 26 February 1998
  • Routledge
  • Paperback (Book)
  • 144
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