The Language of Advertising: Written Texts (Intertext) Book + PRICE WATCH * Amazon pricing is not included in price watch

The Language of Advertising: Written Texts (Intertext) Book

The Language of Advertising: * looks at the relationship between advertising and culture * focuses on the interrelation of language, image, typeface * draws on literary and linguistic theory for analysis of texts * explores specific advertising strategies such as hooklines, puns, connotations * examines a wide range of adverts from British Airways to Castlemaine XXXXRead More
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