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The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative (J-B US non-Franchise Leadership) Book
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How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action getting people to work together and leading people into the future. Using myriad illustrative examples and filled with how-to techniques this book clearly explains how you can learn to tell the right story at the right time. * Stephen Denning has won awards from Financial Times The Innovation Book Club and 800-CEO-READ *The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change * Stephen Denning offers a hands-on guide to unleash the power of the business narrative.
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ASDA
A Leader's Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action getting people to work together and leading people into the future.
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Blackwell
A Leader s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future.
- 0470548673
- 9780470548677
- Stephen Denning
- 5 April 2011
- John Wiley & Sons
- Hardcover (Book)
- 368
- Revised and Updated
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