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The Longer Long Tail: How Endless Choice is Creating Unlimited Demand Book
What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve.Read More
from£9.99 | RRP: * Excludes Voucher Code Discount Also available Used from £2.73
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BookDepository
The Long Tail : Paperback : Cornerstone : 9781847940360 : : 09 Oct 2014 : Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers.
- 1847940366
- 9781847940360
- Chris Anderson
- 2 July 2009
- Random House Business Books
- Paperback (Book)
- 288
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