The Manager's Guide to Strategy (Briefcase Books Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

The Manager's Guide to Strategy (Briefcase Books Series) Book

Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level.All managers, whether brand new to their positions or well-established in the organizational hierarchy...Read More

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  • ASDA

    Provides you with proven concepts tools and insights for effective strategy formulation along with myriad examples of successful and not-so-successful strategies from real companies.

  • Product Description

    Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level.

    All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations.

    The best strategies--and the most capable managers--are those that effectively match an organization's capabilities with its customers' needs. The Manager's Guide to Strategy shows managers how to analyze a firm's position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It details techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise--to the mutual benefit of both a company and its customers.

  • 0071421726
  • 9780071421720
  • Roger Formisano
  • 1 October 2003
  • McGraw-Hill Professional
  • Paperback (Book)
  • 224
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