The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks) Book + PRICE WATCH * Amazon pricing is not included in price watch

The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks) Book

This workbook explains the key aims behind the segmentation process and shows, in a step-by-step plan, how to build up a strategy for identifying and targeting segments effectively.Read More

from£50.99 | RRP: £43.99
* Excludes Voucher Code Discount Also available Used from £4.51
  • 0415118921
  • 9780415118927
  • Sally Dibb, Lyndon Simkin
  • 22 February 1996
  • Thomson Learning
  • Paperback (Book)
  • 240
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