The Market Structure of Sports Book + PRICE WATCH * Amazon pricing is not included in price watch

The Market Structure of Sports Book

Through a detailed economic assessment of the current business of professional sports and prospects for the future in the United States, Scully examines the factors that determine players' salaries; management practices and franchise values; and long-term, short-term, and corporate ownership. Scully shows, for example, that while the economic growth of the last two decades was fueled primarily by sales of television rights, the broadcast market has become saturated and teams will have to look elsewhere for income in the 1990s. This book offers technical insights that will interest business economists and professionals in sports management.Read More

from£N/A | RRP: £12.50
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  • 0226743950
  • 9780226743950
  • Scully
  • 1 January 1995
  • Chicago University Press
  • Paperback (Book)
  • 214
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