The Marketer's Guide to Public Relations in the 21st Century Book + PRICE WATCH * Amazon pricing is not included in price watch

The Marketer's Guide to Public Relations in the 21st Century Book

The phenominal marketing succes of such diverse products as Apple's iPd, the Harry Potter books, the Toyota Prius, Sony's Playstation 2, the "Star Wars" films, Botox and Viagra had one thing in common. They were all driven by public relations. Advertising was used later only to maintain the brands that PR had made a huge success. As traditional advertising loses its effectiveness, marketers are turning to marketing public relations to create excitement in the marketplace. In the twenty-first century, public relations has assumed an essential role in the marketing of goods and services, insitutions and individuals, governments and non governmental organizations. MPR is moving into an explosive growth stage because companies increasingly recognize that mass advertising, especailly network advertising is prohibitively expensive and ineffective. This powerful new book delievers the tools to help marketing executives design successful strategies and tactics that maximize awareness, communicate product benefits dramatically and motivate consumers and business to business customers to act.Read More

from£27.99 | RRP: £26.99
* Excludes Voucher Code Discount Also available Used from £19.66
  • 0324312105
  • 9780324312102
  • Patricia M. Whalen, Thomas Harris
  • 30 November 2005
  • South-Western, Division of Thomson Learning
  • Hardcover (Book)
  • 287
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.