The Marketing Casebase: Short Examples of Marketing Practice Book + PRICE WATCH * Amazon pricing is not included in price watch

The Marketing Casebase: Short Examples of Marketing Practice Book

An organization's success in formulating, implementing and controlling marketing strategies depends on the ability to apply marketing theories to real-life situations. This book provides valuable practical examples of theoretical concepts and marketing techniques which will be useful for students and lecturers alike. Eg.s drawn from wide range of quality sources eg newspapers, business magazines and textsRead More

from£N/A | RRP: £25.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0415103215
  • 9780415103213
  • Brian MacNamee, Ray McDonnell
  • 29 June 1995
  • Thomson Learning
  • Paperback (Book)
  • 240
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