The Marketing Game! (with student CD ROM) Book + PRICE WATCH * Amazon pricing is not included in price watch

The Marketing Game! (with student CD ROM) Book

Presents a marketing strategy simulation that allows students the opportunity to apply their marketing knowledge. This book is applicable for various areas of Marketing and different levels because the game is based on several simulations with one integrated framework. It is based on realistic marketing and realistic marketing relationships.Read More

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  • Blackwell

    The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels...

  • 0072513802
  • 9780072513806
  • Charlotte H Mason, Jr., William D. Perreault
  • 1 September 2001
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 128
  • 3
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