The Marketing Game Book

New windows-based version coming soon. Flexibility is the key word for this outstanding simulation. Your students, whether undergraduate or MBAs, will find the challenges and decisions which must be made rewarding. The Marketing Game! is several simulations in one! Faculty can easily select the number of decision areas, thereby determining the skill level which is required to compete effectively. In designing this simulation, the primary goal was that it be rich in student interest and realism and yet,create a strategic planning environment where random events would not mask the relationship between good decisions and the results achieved. The secondary, but just as important, goal is that participants be challenged yet still have fun. The third goal, being in the classroom themselves, the authors felt it was important for instructors to be able to diagnose how participants are progressing in a quick and easy manner. The primary focus of The Marketing Game! is on effective marketing strategy planning in a competitive environment. This gives the students the opportunity to experience the role of a marketing manager first-hand by analyzing markets and targeting market needs.Read More