The Marketing Plan: A Handbook Book + PRICE WATCH * Amazon pricing is not included in price watch

The Marketing Plan: A Handbook Book

For marketing planning, marketing management and marketing strategy courses. This practical, hands-on supplement enables students to develop a realistic, customized marketing plan applying marketing concepts learned in the classroom. The Marketing Plan Pro software packaged with the text is a powerful tool that offers students the opportunity to create and critique marketing plans for all kinds of organizations. *User-friendly Marketing Plan Pro software packaged with the text. -Allows students to quickly and easily create customized marketing plans and critique sample plans. *Topic-by-topic integration of online and off-line resources. - Helps students locate data as they move through the process of researching and creating a customized marketing plan. *A detailed and realistic sample marketing plan, complete with annotations.- Shows students the content and format of a typical marketing plan. *Checklists summarizing and reinforcing key stages in the process of developing a marketing plan. - Prompts students to consider important issues and steps. *Specific, in-depth examples. - Shows how businesses and e-businesses actually apply key marketing concepts. Realism also comes from the Marketing Pathfinders Quote that starts each chapter, from leading marketing experts such as Dr. Philip Kotler.Read More

from£48.28 | RRP: £34.99
* Excludes Voucher Code Discount Also available Used from £3.12
  • 0130613177
  • 9780130613172
  • Marian Burk Wood
  • 25 April 2002
  • Prentice Hall
  • Paperback (Book)
  • 254
  • 1
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