The Marketing Plan Handbook and Marketing PlanPro Premier Package Book + PRICE WATCH * Amazon pricing is not included in price watch

The Marketing Plan Handbook and Marketing PlanPro Premier Package Book

The Marketing Plan Handbook guides readers through the complete development of a realistic, customized marketing plan. Marketing Planning: New Urgency, New Possibilities; Analyzing the Current Situation; Understanding Markets and Customers; Planning Segmentation, Targeting, and Positioning; Planning Direction, Objectives, and Marketing Support; Developing Product and Brand Strategy; Developing Pricing Strategy; Developing Channel and Logistics Strategy; Developing Marketing Communications and Influence Strategy; Planning Metrics and Implementation Control A great introduction and overview for any business owner, marketing agent, or anyone looking for a practical guide to marketing planning.Read More

from£43.99 | RRP: £43.99
* Excludes Voucher Code Discount Also available Used from £12.79
  • 0136089364
  • 9780136089360
  • Marian Burk Wood
  • 11 February 2010
  • Prentice Hall
  • Paperback (Book)
  • 224
  • 4
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