The Marketing Plan Book + PRICE WATCH * Amazon pricing is not included in price watch

The Marketing Plan Book

This book is not just a "how to" book, it also explains the importance of a well-formulated marketing plan and encourages reader participation by including activities.Read More

from£33.50 | RRP: £33.50
* Excludes Voucher Code Discount Also available Used from £13.47
  • 0471384127
  • 9780471384120
  • William A. Cohen PhD
  • 27 November 2000
  • John Wiley & Sons
  • Paperback (Book)
  • 416
  • 3rd Edition
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