The Marketing Planning Workbook: Effective Marketing for Marketing Managers (Marketing Workbooks) Book + PRICE WATCH * Amazon pricing is not included in price watch

The Marketing Planning Workbook: Effective Marketing for Marketing Managers (Marketing Workbooks) Book

Sally Dibb and Lyndon Simkin present a clear, systematic approach to marketing planning. They first outline the main features of the key planning techniques and strategies. Then, involving the assessment of marketing opportunities and resources, they present a step-by-step guide to the ways you can determine market objectives and develop a plan for their implementation and control.Read More

from£18.99 | RRP: £17.99
* Excludes Voucher Code Discount Also available Used from £3.01
  • 0415118913
  • 9780415118910
  • Sally Dibb, etc., L. Simkin
  • 30 October 1995
  • International Thomson Business Press
  • Paperback (Book)
  • 240
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