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The Marketing Pocketbook (Sales & Marketing) Book
Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.Read More
from£9.43 | RRP: * Excludes Voucher Code Discount Also available Used from £3.24
- 1870471407
- 9781870471404
- Neil Russell-Jones, Tony Fletcher
- 1 November 1996
- Management Pocketbooks
- Paperback (Book)
- 112
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