The Marketing Pocketbook (Sales & Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

The Marketing Pocketbook (Sales & Marketing) Book

Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.Read More

from£9.43 | RRP: £6.99
* Excludes Voucher Code Discount Also available Used from £3.24
  • 1870471407
  • 9781870471404
  • Neil Russell-Jones, Tony Fletcher
  • 1 November 1996
  • Management Pocketbooks
  • Paperback (Book)
  • 112
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