The Marketing of the President: Political Marketing as Campaign Strategy Book + PRICE WATCH * Amazon pricing is not included in price watch

The Marketing of the President: Political Marketing as Campaign Strategy Book

Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.Read More

from£30.59 | RRP: £31.99
* Excludes Voucher Code Discount Also available Used from £3.57
  • 0803951388
  • 9780803951389
  • Dr. Bruce I. Newman
  • 22 February 1994
  • Sage Publications, Inc
  • Paperback (Book)
  • 164
  • illustrated edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.