The McDonaldization of Society: New Century Edition Book

`Most undergraduate students today have never lived in an un-McDonaldized world, and because this book speaks to them, it sparks lively class discussions. This new edition is finely updated, and even more interesting, as it demonstrates the globalization of McDonaldization and the various ways different cultures individually adapt to it' - Nathan W Pino, Georgia Southern University ` The McDonaldization of Society is one of the most influential works of the last half of this century… Ritzer was both an analyst and prophet in this classic work, which is as relevant today as it was a decade ago' - Jonathan H Turner, University of California One of the most noteworthy and popular sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to today's readers in a way that few books have been able to do. It is ideal for use in a wide range of undergraduate courses and will be of equal interest to anyone interested in social criticism. This book links a large number of social phenomena to McDonaldization, some which are directly affected by the principles of the fast-food restaurant and others where the effect is more indirect. The new edition has been revised and updated and includes: ·An expanded chapter on The Practical Guide to Dealing with McDonaldization, covering the many other ways of coping with the process. There is a larger treatment of collective organizational efforts to deal with, as well as individual ways of escaping, McDonaldization. ·An addition to the Frontiers of McDonaldization chapter to deal not only with birth and death but also with death defying acts - like efforts to climb Mt. Everest. ·A new discussion of globalization·A discussion on disenchantment.Read More