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The Media Student's Book Book
The Media Student's Book covers all the key topics in media studies and provides a detailed and accessible guide to concepts and debates. This new edition has been thoroughly revised and updated throughout with up-to-date examples and expanded coverage of important issues in the field. Individual chapters include: languages of media; narratives; production techniques; genres; ideologies and discourses; technologies; globalization and alternatives; advertising, marketing and fashion; and audiences. The book includes useful features such as: marginal key terms, references, and a glossary; suggestions for further reading; detailed case studies; and 112 illustrations including film stills, production shots, posters, screen grabs and newspaper headlines.Read More
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- 0415173078
- 9780415173070
- Gill Branston, Roy Stafford
- 1 June 1999
- Routledge
- Library Binding (Book)
- 480
- 2nd Ed
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