The Name of the Game: Business of Sports Book + PRICE WATCH * Amazon pricing is not included in price watch

The Name of the Game: Business of Sports Book

Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams. Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.Read More

from£23.49 | RRP: £23.99
* Excludes Voucher Code Discount Also available Used from £3.23
  • 0471594237
  • 9780471594239
  • Jerry Gorman, Kirk Calhoun
  • 7 March 1994
  • John Wiley & Sons
  • Paperback (Book)
  • 278
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