The Nature of Marketing: Marketing to the Swarm as well as the Herd Book + PRICE WATCH * Amazon pricing is not included in price watch

The Nature of Marketing: Marketing to the Swarm as well as the Herd Book

The Nature of Marketing describes the power of social and consumer networking and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand brands must be able to exert influence among these new kinds of community.Read More

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  • Blackwell

    The Nature of Marketing is a unique perspective on how digitally linked populations behave as a single organism, similar to a swarm of fish.These human swarms are fueled by the connectivity and speed of the social networking generation...

  • 0230203361
  • 9780230203365
  • Chuck Brymer
  • 14 November 2008
  • Palgrave Macmillan
  • Hardcover (Book)
  • 256
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