The Neglected Firm: Every Manager Must Manage Two Firms - The Present One and the Future One Book + PRICE WATCH * Amazon pricing is not included in price watch

The Neglected Firm: Every Manager Must Manage Two Firms - The Present One and the Future One Book

Every manager has to handle two firms simultaneously--the present and the future one. The first is managed through the functional departments: marketing, finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organizations to approach these issues.Read More

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  • 0333987128
  • 9780333987124
  • Jorge Alterto Vasconcellos E. Sa
  • 10 May 2002
  • Palgrave Macmillan
  • Hardcover (Book)
  • 154
  • illustrated edition
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