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The Neglected Firm: Every Manager Must Manage Two Firms - The Present One and the Future One Book
Every manager has to handle two firms simultaneously--the present and the future one. The first is managed through the functional departments: marketing, finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organizations to approach these issues.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0333987128
- 9780333987124
- Jorge Alterto Vasconcellos E. Sa
- 10 May 2002
- Palgrave Macmillan
- Hardcover (Book)
- 154
- illustrated edition
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