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The New Positioning: The Latest on the World's #1 Business Strategy Book
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.Read More
from£10.78 | RRP: * Excludes Voucher Code Discount Also available Used from £3.40
- 0070653283
- 9780070653283
- Jack Trout
- 1 January 1997
- McGraw-Hill Professional
- Paperback (Book)
- 173
- New edition
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