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The New Strategic Thinking: Pure and Simple Book

Presents rules for developing business strategies. This book unveils methodology to plan and implement corporate strategies. It shows you how to assemble a strategy team identify your company's driving force determine the focus of the strategy (product customer or market) and launch initiatives company wide.Read More

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Blackwell
In The New Strategic Thinking, Robert shows you how to craft and implement effective corporate strategies designed to grow your company and eliminate your competitors. Drawing upon his decades of experience transforming companies of all sizes...
Foyles
Presents a practical methodology that helps you to plan and implement effective corporate strategies. This title shows you how to assemble a strategy team, identify...
Product Description
Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies
In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert’s method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company’s driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.

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The New Strategic Thinking: Pure and Simple Book

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