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The Olympic Games Effect: How Sports Marketing Builds Strong Brands Book
The Olympics are the quintessential athletic competition. But beyond athletics lies a network of investment, organization, and case studies in leadership. This book brings an academic and business eye to the brand halo associated with the competition. It is suitable for firms evaluating Olympic sponsorship.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
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Blackwell
The Olympic Games attract fans from all over the world with a diverse range of interests, from a passionate love of sports, to fervent nationalism, to the thrill of athletic competition. This book explains and examines why companies vie to be...
- 0470823666
- 9780470823668
- John Davis
- 30 September 2008
- John Wiley & Sons
- Hardcover (Book)
- 200
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