The One-to-one Future: Building Business Relationships One Customer at a Time Book + PRICE WATCH * Amazon pricing is not included in price watch

The One-to-one Future: Building Business Relationships One Customer at a Time Book

What will life be like after mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of customer" rather than the mass-marketer's "share of market." Learn to collaborate with the customer to build loyalty and build your opportunities for future profit. The strategies in this book work as well--maybe even better--for small companies as for the blue-chippers.Read More

from£27.00 | RRP: £20.00
* Excludes Voucher Code Discount Also available Used from £4.51
  • 0749913983
  • 9780749913984
  • Don Peppers, Martha Rogers
  • 29 September 1994
  • Piatkus Books
  • Hardcover (Book)
  • 464
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