The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation Book + PRICE WATCH * Amazon pricing is not included in price watch

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation Book

Documents things that we know about online advertising and how to do it right. This book provides critical insight on what sticks and what doesn't in online advertising and marketing.Read More

from£13.39 | RRP: £23.99
* Excludes Voucher Code Discount Also available Used from £3.52
  • ASDA

    Even as advertising opportunities grow the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity providing effectiveness metrics creative principles for online advertising budgeting practices and much more.

  • Blackwell

    The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions...

  • Pickabook

    Joe Plummer, Stephen D. Rappaport, Taddy Hall

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