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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation Book
* Excludes Voucher Code Discount Also available Used from £3.52
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ASDA
Even as advertising opportunities grow the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity providing effectiveness metrics creative principles for online advertising budgeting practices and much more.
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Blackwell
The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions...
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Pickabook
Joe Plummer, Stephen D. Rappaport, Taddy Hall
- 0470051051
- 9780470051054
- Joe Plummer, Steve Rappaport, Taddy Hall, Robert Barocci
- 18 May 2007
- John Wiley & Sons
- Hardcover (Book)
- 320
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