The Outside-In Corporation: How to Build a Customer-centric Organization fro Breakthrough Results: How to Build a Customer-centric Organization for Breakthrough Results Book + PRICE WATCH * Amazon pricing is not included in price watch

The Outside-In Corporation: How to Build a Customer-centric Organization fro Breakthrough Results: How to Build a Customer-centric Organization for Breakthrough Results Book

Drawing on insights from Dell FedEx and eBay this title shows you how to transform your company putting customer needs at the center. This title helps you develop customer pictures and through customer analysis create value propositions. It outlines techniques for devising and implementing customer-based strategy pricing and communication.Read More

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  • Product Description

    Drawing on insights from Dell, FedEx and eBay, a leading business innovator shows you how to transform your company, putting customer needs at the center

    Business strategies and company-wide initiatives must be based on customer needs, even when little hard customer information is available. The Outside-In Corporation helps you develop “customer pictures” and, through rigorous customer analysis, create unique value propositions. Barbara Bund, recognized as an innovator in both academia and business, outlines techniques for devising and implementing customer-based strategy, pricing, communication, and distribution initiatives that will drive success in the marketplace by building or remaking a business “from the outside in.”

  • 0071459316
  • 9780071459310
  • Barbara Bund
  • 1 November 2005
  • McGraw-Hill Professional
  • Hardcover (Book)
  • 272
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