The Oxford Textbook of Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

The Oxford Textbook of Marketing Book

This textbook brings together the expertise of 26 leading academics to provide an authoritative and comprehensive overview of the theory and practice of marketing. Its detailed, up-to-date account of the discipline is enhanced by substantial learning aids and modern presentation.Read More

from£64.78 | RRP: £44.99
* Excludes Voucher Code Discount Also available Used from £3.64
  • 0198775768
  • 9780198775768
  • 16 March 2000
  • OUP Oxford
  • Paperback (Book)
  • 680
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