The PDMA Handbook of New Product Development Book + PRICE WATCH * Amazon pricing is not included in price watch

The PDMA Handbook of New Product Development Book

The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what managers need to know for effective new product development today. Its concise, map-like detail acts as a compass for managers...Read More

from£17.46 | RRP: £85.00
* Excludes Voucher Code Discount Also available Used from £4.42
  • ASDA

    Features experts in the various areas involved in new product development present one of the best practices for the industry. This book is intended for the professional certification exam.

  • Foyles

    In this Second Edition, experts in each area involved in new product development present the best practices for the industry. The very successful First Edition is now...

  • 0471485241
  • 9780471485247
  • 2 November 2004
  • John Wiley & Sons
  • Hardcover (Book)
  • 640
  • 2nd Edition
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