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The PDMA Toolbook for New Product Development 1 (Product Development and Management ToolBooks) Book
Expert techniques and effective practices in product development In this book, the Product Development & Management Association brings together practical, authoritative approaches to every aspect of the product development process, from idea generation to delivery of the final product and commercialization. The ToolBook 1 provides cross-functional coverage of such topics as: Dealing with project and portfolio risk Improving portfolio management Surviving as a project champion Modeling the pipeline Technology Stage-Gating Hunting for winners in the Fuzzy Front End Trend mapping and lead-user analysis And much more With effective methods, tools, and techniques in every chapter, The PDMA ToolBook 1 for New Product Development is an essential book for new product development professionals, including project leaders, process owners, and program or portfolio managers in a broad range of industries from heavy manufacturing to services.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0471206113
- 9780471206118
- 25 April 2002
- John Wiley & Sons
- Hardcover (Book)
- 480
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