HOME | BESTSELLERS | NEW RELEASES | PRICE WATCH | FICTION | BIOGRAPHIES | E-BOOKS |
+ PRICE WATCH
* Amazon pricing is not included in price watch
The PR Crisis Bible: How to Take Charge of the Media When All Hell Breaks Loose Book
You're the CEO of XYZ Worldwide. CNN has reported today, based on an unsubstantiated Matt Drudge report, that a female board member is engaged with you in insider trading of XYZ stock. And that she's rumored to be your lover. Camera crews and reporters are gathering in the lobby.What do you do?Ten years ago-even five-all an executive had to do was slip out the back door. But to survive in today's business world, where executives' personal lives (like recent Presidents') are no longer out of bounds, CEOs have to take responsibility for such stories, and have to respond immediately to the media with a credible explanation. Most executives simply don't realize that this is what they must do. Their careers are at stake.The PR Crisis Bible is the only book to protect a CEO's reputation by stopping the problem where it begins: in the mind of the CEO. It's the first book that shows CEOs how the new media rules have changed the world. It demonstrates the right ways to respond to today's instant scandals, unsubstantiated reports, Internet rumors, and other crises. It pinpoints the reasons why CEOs get themselves into trouble, and shows how to turn a disaster to advantage. Today, CEOs must avoid the "seven deadly sins of handling a crisis" because even if they had nothing to do with a problem, it ends up in their lap. The buck always stops at the top.Robin Cohn strikes a masterful balance between fear, the most powerful of motivators, and humor. Her cautionary tales of executives on the receiving end of adverse media will strike a chord with all decision-makers and leaders. The author's message? You can be prepared. But you must know the drill before a cyber-disaster strikes.Read More
from£28.62 | RRP: * Excludes Voucher Code Discount Also available Used from £5.59
- 0312252307
- 9780312252304
- Robin Cohn
- 1 October 2000
- Truman Talley Books
- Hardcover (Book)
- 304
- 1st
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.
Would you like your name to appear with the review?
We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.
All form fields are required.