The Packer Way: Nine Stepping Stones to Building a Winning Organization Book

Most of those who truly appreciate the intricacies of sports and business--and the increasing fusion of the two--are at least somewhat familiar with the way football's Green Bay Packers have built a model sports business during the 1990s. Far fewer, though, are aware of just how much the team's ongoing success has resulted from moves made by its current executive vice president and general manager, Ron Wolf. In The Packer Way: The Nine Stepping Stones to Building a Winning Organization, Wolf and sports journalist Paul Attner tell how this storied NFL franchise recovered from a prolonged downturn with the adaptation of core principles that can also be applied by entrepreneurs and CEOs in startups and major companies. Each of the principles is illustrated with examples drawn from Wolf's Packer experiences and further clarified in chapter-ending point-by-point recaps. Non-fans may not always see relevance in the football references, but those who follow the game will appreciate and enjoy stories such as those about the process of hiring quarterback Brett Favre and coach Mike Holmgren. --Howard RothmanRead More