The Penguin Dictionary of Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

The Penguin Dictionary of Marketing Book

A dictionary of marketing offering sections of international terms. It covers various topics from direct marketing to slogans political marketing to corporate affairs. It is suitable for A-level and undergraduate students and those with an interest in this discipline.Read More

from£9.96 | RRP: £12.99
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  • Penguin

    The Penguin Dictionary of Marketing is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership.

  • 0140515186
  • 9780140515183
  • Phil Harris
  • 29 January 2009
  • Penguin
  • Paperback (Book)
  • 304
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