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The Penguin Dictionary of Marketing Book
A dictionary of marketing offering sections of international terms. It covers various topics from direct marketing to slogans political marketing to corporate affairs. It is suitable for A-level and undergraduate students and those with an interest in this discipline.Read More
from£9.96 | RRP: * Excludes Voucher Code Discount Also available Used from £2.83
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Penguin
The Penguin Dictionary of Marketing is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership.
- 0140515186
- 9780140515183
- Phil Harris
- 29 January 2009
- Penguin
- Paperback (Book)
- 304
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