The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organizations Book + PRICE WATCH * Amazon pricing is not included in price watch

The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organizations Book

Adam Morgan follows bestseller 'Eating the Big Fish' with a close up of the kind of person it takes to challenge established brands.Read More

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  • Blackwell

    In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his...

  • 0470860820
  • 9780470860823
  • Adam Morgan
  • 13 July 2004
  • John Wiley & Sons
  • Hardcover (Book)
  • 348
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