The Political Brain: The Role of Emotion in Deciding the Fate of the Nation CD + PRICE WATCH * Amazon pricing is not included in price watch

The Political Brain: The Role of Emotion in Deciding the Fate of the Nation CD

The Political Brain is a groundbreaking scientific investigation into how the mind and brain really work and what this means for why candidates win and lose elections. In politics, when reason and emotion collide, emotion invariably wins. In this landmark book, scientist and psychologist Drew Westen shows through a whirlwind tour of American political leaders how electorates vote not with their heads but with their hearts and how the marketplace that matters most is the marketplace of emotion, filled with values, images, analogies, moral sentiments, and moving oratory. The first serious investigation into how emotions affect voter behavior, The Political Brain reveals how the political landscape would change if candidates began with a twenty-first-century understanding of how the mind and brain really work.Read More

from£37.36 | RRP: £23.86
* Excludes Voucher Code Discount Also available Used from £N/A
  • 143320892X
  • 9781433208928
  • Drew Westen
  • 1 August 2007
  • Blackstone Audiobooks
  • Audio CD (CD)
  • Unabridged
  • Audiobook
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.