The Portable MBA in Marketing (Portable MBA (Wiley)) Book + PRICE WATCH * Amazon pricing is not included in price watch

The Portable MBA in Marketing (Portable MBA (Wiley)) Book

Answers the manager's need for marketing expertise by presenting the facts of an MBA program and the advice of authoritative practitioners. Focuses on methods and ideas which enable readers to manage better by being more customer-oriented, explores ways to out-perform competitors, and anticipates future trends. Amply illustrated with real-life examples plus current case histories.Read More

from£22.27 | RRP: £16.50
* Excludes Voucher Code Discount Also available Used from £3.56
  • 0471119849
  • 9780471119845
  • Alexander Hiam, Charles D. Schewe
  • 30 May 1995
  • John Wiley & Sons
  • Paperback (Book)
  • 480
  • New edition
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