The Power Point Book + PRICE WATCH * Amazon pricing is not included in price watch

The Power Point Book

There is, for any great business, a decisive place to be, in the minds of customers, competitors and employees. That place is the company's power point, and this book is about how to find that place. This book is an expansion of ideas on marketing from "The E-Myth", the author's last book. It suggests a step-by-step process through which a company can obtain a sound position in any market, in any economy, no matter how great the competition, if it understands the perceived needs of its consumer and how those perceived needs are continually being frustrated as the consumer attempts to satisfy them.Read More

from£17.53 | RRP: £12.99
* Excludes Voucher Code Discount Also available Used from £5.99
  • 0887304664
  • 9780887304668
  • Michael E. Gerber
  • 1 May 1991
  • HarperBusiness
  • Hardcover (Book)
  • 175
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