The Practice of Market and Social Research: An Introduction Book + PRICE WATCH * Amazon pricing is not included in price watch

The Practice of Market and Social Research: An Introduction Book

The Practice of Market and Social Research 2nd edition provides a comprehensive account of the techniques of market and social research and the practical tasks involved in setting up and running research projects from identifying the problem through to reporting and evaluating the findings. McGivern's book covers the qualitative and quantitative techniques, including a chapter on the analysis of qualitative data a topic which few texts in this market cover. The book is aimed at those preparing for the MRS Advanced Certificate in Market and Social Research, at those doing an undergraduate and postgraduate course with a research module and/or a requirement to produce a research project .Read More

from£53.84 | RRP: £42.99
* Excludes Voucher Code Discount Also available Used from £3.50
  • 027369510X
  • 9780273695103
  • Ms Yvonne Mcgivern
  • 21 December 2005
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 576
  • 2
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.