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The Price Advantage (Wiley Finance) Book
This book is a treasureûa practical yet intellectually sound guide to pricing that is applicable to both large and small companies. Frankly, in all my years writing about economics and covering corporate decision making, I have not seen pricing...Read More
from£46.44 | RRP: * Excludes Voucher Code Discount Also available Used from £23.36
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ASDA
*The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available.
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Pickabook
Walter L. Baker, Michael V. Marn, Craig C. Zawada
- 0470481773
- 9780470481776
- Walter L. Baker, Michael V. Marn, Craig C. Zawada
- 16 June 2010
- John Wiley & Sons
- Hardcover (Book)
- 384
- 2nd Edition
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