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The Price Advantage (Wiley Finance) Book
The Price Advantage, written by three preeminent experts at McKinsey & Company, is the most pragmatic and insightful book on pricing available. Based on in-depth, firsthand experience with hundreds of companies, as well as significant investments in basic pricing research, this book is designed to be a comprehensive guide for managers through the maze of pricing issues. The authors examine state-of-the-art approaches for analyzing and improving pricing performance, demonstrate those approaches with real case studies, and draw a pricing excellence blueprint for companies to follow. In good economic times or bad, achieving the price advantage is critical to corporate performance and profitability.Read More
from£41.46 | RRP: * Excludes Voucher Code Discount Also available Used from £7.05
- 0471466697
- 9780471466697
- Michael V. Marn, Eric V. Roegner, Craig C. Zawada
- 5 March 2004
- John Wiley & Sons
- Hardcover (Book)
- 304
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