The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing Book + PRICE WATCH * Amazon pricing is not included in price watch

The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing Book

Fair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.Read More

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  • Blackwell

    This book puts fair pricing into perspective by integrating the author's own research with examples of right and wrong pricing, reports from reliable resources, and the contributions of those who have experienced the true cost of unfair pricing...

  • 0470139099
  • 9780470139097
  • Sarah Maxwell
  • 8 February 2008
  • John Wiley & Sons
  • Hardcover (Book)
  • 240
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