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The Psychology of Advertising Book
* Excludes Voucher Code Discount Also available Used from £6.96
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Waterstones
Discusses key topics of advertising from the fields of social and consumer psychology. This book addresses important questions such as: What impact does advertising have on consumer behaviour? What causes this impact? And what are the psychological p
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Blackwell
This book is extremely well-written. The authors have done an outstanding job of explaining and summarizing complex topics in a manner that advanced undergraduates and graduate students can understand and appreciate. The book is thorough...
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Pickabook
Bob M. Fennis, Wolfgang S. Stroebe
- 0415442737
- 9780415442732
- Bob M. Fennis, Wolfgang Stroebe
- 28 May 2010
- Psychology Press
- Hardcover (Book)
- 344
- 1
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