The Psychology of Media and Politics Book + PRICE WATCH * Amazon pricing is not included in price watch

The Psychology of Media and Politics Book

Research indicates that people discount their own opinions and experiences in favor of those of "experts" as espoused in the media. The framing of news coverage thus has a profound impact on public opinion, and political decision making as a response to public outcry. However, the choice of how to frame the news is typically made to solicit viewership and high ratings rather than to convey accurate and meaningful information. This book discusses why people discount their own opinions, how the media shapes the news, when this drives political decision making, and what the effect is on the future of society. Issues addressed include: * How powerful are the media in shaping political beliefs/judgment? * How has this power changed in recent years? * How does media influence voting behavior? * To what extent do media opinions affect political decision making? * Demonstrates the ways in which the media both constrain and facilitate democratic participation* Provides insight into why individuals have varying levels of attention to and interest in politics* Discusses such issues as political advertising, polls, debates, and journalists' pursuit of scandal* Describes why only some Americans turn out to vote in prominent elections.* Offers a model of personal- versus social-level influences that extends beyond politics into other important topic areas* Brings together research and theories from the fields of Communication, Psychology, and Political Science* Reviews hundreds of key sources, both historical and contemporaryRead More

from£19.88 | RRP: £44.99
* Excludes Voucher Code Discount Also available Used from £17.95
  • 0121835529
  • 9780121835521
  • George Comstock, Erica Scharrer
  • 31 May 2005
  • Academic Press
  • Hardcover (Book)
  • 328
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.