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The Rainmaking Machine 2008: Marketing Planning, Strategies, and Management for Law Firms Book
This comprehensive book provides advice on gaining new clients, improving services, and expanding existing business. It is a step-by-step guide for planning, executing, and managing a marketing process that is designed to help you build your client base. Topics include focusing your marketing efforts; motivating yourself and your partners; how clients choose a firm; creating new services; hiring and maximizing the efforts of marketing professionals; improving your firm s image through public relations; forming personal selling networks, business ventures, and professional connections; securing and retaining lucrative and satisfying clients; and current and emerging trends.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0314990194
- 9780314990198
- Pyhllis Weiss Haserot
- 22 August 2008
- Glasser Legalworks
- Paperback (Book)
- 861
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