The Real Costs of Field Sales Book + PRICE WATCH * Amazon pricing is not included in price watch

The Real Costs of Field Sales Book

Sheds new light on the personal selling function in business-to-business markets. Well versed in the area of manufacturer's representatives, the authors equip...Read More

from£33.58 | RRP: £56.97
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  • Product Description

    This book sheds new light on the personal selling function in business-to-business markets. Well versed in the area of manufacturers' reps, the authors equip managers with the tools to determine the true costs and benefits of both in-house and outsourced forces. They explain in detail the differences between manufacturers' reps and company owned, tips for when to use them, how to most effectively work with them to optimize company return, and how to build strategic long-term alliances. The authors offer detailed information about the true costs and benefits of running a sales force and discuss how to effectively work with manufacturers' representatives to optimize your return. The book includes a CD-ROM with a cost calculator.

  • 0324207484
  • 9780324207484
  • Bob Trinkle, Erin Anderson
  • 12 March 2005
  • South-Western, Div of Thomson Learning
  • Hardcover (Book)
  • 202
  • Har/Cdr
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