The Real Power of Brands: Making Brands Work for Competitive Advantage (Financial Times Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

The Real Power of Brands: Making Brands Work for Competitive Advantage (Financial Times Series) Book

The complete guide to brand management, this book addresses the new environment facing brands in the 1990s and beyond. Using high profile case studies, interviews and real life examples, this text provides insight into the changing world of brands and looks at the most recent cases.Read More

from£35.08 | RRP: £25.99
* Excludes Voucher Code Discount Also available Used from £4.88
  • 0273613790
  • 9780273613794
  • Stuart Crainer
  • 21 July 1995
  • Financial Times Prentice Hall
  • Hardcover (Book)
  • 214
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