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The Recipe Writer's Handbook Book
* Excludes Voucher Code Discount Also available Used from £7.39
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Pickabook
Barbara Gibbs Ostmann, Jane L. Baker
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Amazon Review
This guidebook is one of few aimed at its select audience (professional food writers), but you don't have to be a pro to appreciate it. It's also a great resource for all of those self-publishing cookbook authors out there. Authors Barbara Gibbs Ostmann and Jane L. Baker, both experienced newspaper foodies, culled information from a fistful of sources (Williams Sonoma and Food & Wine among them) to create their guide. The results should be a relief both to food writers and to the cooks who rely on their recipes. The Recipe Writer's Handbook addresses recipe-writing style, spellings of common (and not so common) ingredients, definitions of cooking terminology, and nutritional analysis. It stresses, above all else, accuracy, consistency, and clarity; it admonishes the recipe developer to assume nothing about what the readers know (apparently, one editor was asked by a reader how far to drop drop cookies; another got a call from a woman who wanted to know whether her new oven was preheated). Most interesting is the final section, in which food professionals wax philosophical on what makes a good recipe good.
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Product Description
The Recipe Writer's Handbook Revised and Updated
Barbara Gibbs Ostmann and Jane L. BakerThe definitive reference for recipe writing
Offering comprehensive guidance on the intimate elements of the recipe writing art, The Recipe Writer's Handbook is an indispensable companion for anyone who develops, tests, writes, or edits recipesfor publication, for broadcast, or simply to share with family and friends. The Handbook shows how to achieve accuracy and consistencythe hallmarks of the well-written recipe and provides complete and proven guidelines for recipe testing and writing, with coverage of format and syntax, spelling, terminology, weights and measurements, presentation, and other key areas. There is an added focus on writing recipes for an international audience, plus advice from radio, television, and Internet experts on developing recipes for each of those media.Barbara Gibbs Ostmann (Union, MD) is a food and travel writer for the New York Times Regional Newspaper Group, with over twenty years of experience in newspaper, magazine, and cookbook writing and editing. Jane L. Baker (East Lansing, MI), a home economist with more than twenty-five years of experience in food writing, editing, and recipe development, is Director of Domestic Marketing for the Cherry Marketing Institute.
- 0471405450
- 9780471405450
- Barbara Gibbs Ostmann, Jane Baker
- 24 April 2001
- John Wiley & Sons
- Paperback (Book)
- 336
- Revised and Updated
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