The Regional Multinationals: MNEs and 'Global' Strategic Management Book + PRICE WATCH * Amazon pricing is not included in price watch

The Regional Multinationals: MNEs and 'Global' Strategic Management Book

Many firms label themselves 'global' but very few can back this up with worldwide sales and operations. The Regional Multinationals authoritatively shows that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells the same product and delivers t he same services globally. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. An essential resource for academics and advanced students in management.Read More

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  • Product Description

    Although many firms label themselves "global", very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.

  • 0521842654
  • 9780521842655
  • Alan M. Rugman
  • 3 January 2005
  • Cambridge University Press
  • Hardcover (Book)
  • 288
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